City of Toronto: COVID-19
Project Background
The City of Toronto distributed digital and print ads on the latest news releases, statements and measures on COVID-19 for its public and employee communications strategy.
Employer
City of Toronto
Team
Design Services, Strategic Communications, City of Toronto in partnership with Publicis Canada
Services
Digital Ads
Print Ads
OOH Advertising (Billboards, Transit Shelter Ads, Signages)
THE OUTBREAK
At the outbreak, the City focused its communications strategy on staying home. Descriptive icons combined with consistent typography communicated the latest measures on COVID-19.
“How to Self-Isolate” social media ads by Margaux Parker for the City of Toronto.
“Stay Home: Stop the spread of COVID-19” digital transit shelter ad by Margaux Parker for the City of Toronto.
“No Public Entry” A-frame sign for community gardens and allotment gardens by Margaux Parker for the City of Toronto.
"Prior to boarding" A-frame sign for vessel boarding by Margaux Parker for the City of Toronto.
FLATTENING THE CURVE
As Toronto flattened the curve, the City shifted its strategy from staying home to physical distancing. The easing of measures was marked by the colour magenta.
ActiveTO encourages residents to stay active outdoors, while respecting physical distancing.
Margaux designed signs for ActiveTO initiatives (i.e. quiet streets, closing major roads for active transportation, and expanding the cycling network) to guide residents throughout the City.
“Help rebuild Toronto’s economy: Support Local Businesses” by Margaux Parker for City of Toronto.
“Wear a face covering in public when it’s hard to maintain physical distancing” by Margaux Parker for City of Toronto.
Margaux provided around-the-clock support for the City’s emergency requests. She was praised for delivering high-quality designs with one-day turnarounds.
“DO NOT LITTER” sign at beaches for the City of Toronto by Margaux Parker.
Copyright © City of Toronto 2020.
All rights reserved.
